How PayPal Defined e-Commerce with Electronic Shopping Carts

American business executive Meg Whitman, former Chief Executive Officer of eBay, once said that, “eBay has defined e-commerce.” It’s true, and once of the primary ways they did that was through PayPal, with features like the electronic shopping cart.

PayPal certified shopping carts help attract businesses because they know PayPal will protect their purchase. PayPal won’t certify businesses that aren’t reputable, which greatly reduces the chance of a scam. There are a variety of electronic shopping carts available through PayPal, for every stage of business. Whether you’re just starting out or need to start over with a whole new cart, PayPal has the resources, customer service, and tech support to help set everything up and draw customers to your site.

While the shopping cart itself doesn’t actually process the payment, it does make it easier for business owners to get paid. Here are some other details about e-carts.

Purpose of an e-Cart

An electronic shopping cart allows online consumers to browse items in an online store, make a variety of selections or choose multiples of the same items, and see a direct list of their subtotal along with sales tax, shipping charges, and any other costs like special handling fees.

PayPal e-Cart Partners

PayPal partners with a variety of shopping cart companies that can help online retailers sell goods or services from a site that already exists, making their internet store ready to do business more quickly and reliably than retailers who don’t use the service. Here are a few examples of e-cart services that partner with PayPal.

• Yahoo! Merchant Solutions

  One of the easiest e-carts for new online retailers, this includes your site’s domain name, a secure shopping cart, round-the-clock tech support and customer service, and marketing assistance. New users should look for deals for a percent off the startup fees. Prices are based on the user’s monthly sales.

• ShopSite

  With prices as low as around $7 per month, ShopSite is perfect for new merchants getting started online. It allows retailers to build and customize their own site using ShopSite software that boasts SEO-friendly webpages guaranteed to load quickly when visited by customers.

• Cart32

  Used by thousands of e-retailers around the world, this platform fits into nearly any design. It’s free for the first 30 days, so if it turns out that it’s not what you want you’re not obligated to pay the recurring fee for plans that start as low as $9/month.

• DotFeed

  The first 5 products an online retailer uploads are free of charge. After that, it’s just $5 per month for up to 100 products! DotFeed provides an easy way to unveil products to potentially millions of shoppers in a way that’s convenient and within most budgets.

• ProductCart

  Unlike Cart32 and DotFeed, ProductCart is free to use after a one-time fee, which means no keeping up with recurring monthly charges. It offers a lot of marketing resources and over time can help save retailers more than similar services.

• PaidShopCart

  This one costs just under $10 per month to use and boasts a cart that’s simple to use with guaranteed accuracy with all the details related to shipping product to customers. It allows retailers to upload limited products without any kind of extra fees for the privilege.

• ShopFactory

  With more than 200,000 users and reviewers in the past 15+ years, it’s easy to see why this is one of the most widely used e-carts. Users can choose to pay a one-time fee for use or rent one of the available plans, which start at about $40 per month.

Other Merchant Services

PayPal offers shopping cart suggestions from their partners that are suitable for every stage of online vending. And the merchant services don’t stop at e-carts! The ability to swipe credit or debit cards on a mobile device, send invoices when money is due, and the ability to design and host your online shop’s own web pages giving you full control of the content are just a few of the other things PayPal offers. However, the most popular feature for merchants is the “Pay with PayPal” button. Online merchants that already accept credit cards will draw in new customers while offering current consumers an additional way to pay for their purchases.

Unlike other online financial services, the “Pay with PayPal” button works with both smartphone apps and other mobile websites.

Whether your business is a nonprofit, educational, political, financial, or your goal is to offer an existing product or service at a lower price, like www.personalchecksplus.com where visitors will find the largest selection of checks online for the best prices and order personal checks. PayPal has the services and features to help with all your marketing needs.

About the Author:

Freelance author Jason Monroe first hopped online a decade ago and from his very first time logging in was captivated by the vast amount of information available. No matter how much he read, he was always drawn back to subjects related to marketing, such as using social media to increase sales and how teens can order cheap checks. When he’s not researching or writing, Jason prefers to head outdoors where he participates in healthy activities like an afternoon of walking trails or weekend camping trips.