As our technology has evolved, so have marketing techniques. As a result, now more than ever it is really difficult to reach out to new customers. The modern consumer is not only bombarded with ads on TV and the Internet, but they also have to worry about scams.

The advent of the Internet has been both a curse and a blessing. Hackers and spammers are around every corner it seems, and they have made it so that legitimate online entrepreneurs have a tough time doing business because many potential customers have been tainted by their practices. Currently, most of the consumers in the market are wary of everyone.

If you’ve met with resistance using old techniques, you might want to try out video email. Video email software, such as Talk Fusion, is a new way of doing things that often takes customers by surprise. If you’d like to send video email to reach out to new and existing customers, you may be wondering if it really works. Let’s see if it bears up under scrutiny.

What About Text-based Email?

To answer the above question, you first have to ask yourself, how has it been working out for you? It has its place for sure. I have been sending text based emails for years. But what if you could increase your conversion rate a couple of points by moving from text to video emails? It’s an interesting question.

With all the detritus online today, it’s no surprise that web surfers don’t read such emails and don’t click the links. The reality of it is that most such emails end up in spam folders and simply get deleted. So how should you get prospective customers to click the links in your emails when they are so apprehensive?

The Modern Solution

First, you have to come to grips with the fact that no one is going to cold click your links, so you might as well just stop doing that altogether. Instead of text emails, consider video email. Programs like Talk Fusion allow you to stick a video still in the email for potential customers to click on. When they do so, your full video opens externally for viewing.

Arguably, the best thing about Talk Fusion is that it was designed for us non-IT gurus. It is intuitive and made so that anyone who knows their way around a computer can figure it out. With even children nowadays habitually uploading cell phone videos to YouTube, there really is no excuse for such programs being hard to use.

Cost Analysis

Text-based email is pretty much free, that’s true. So maybe you are hesitant about the cost of video mail software. But, you have to think about what you are getting out of your old emails, which is probably not nearly what you could. So to give you more information, let’s explain the cost of video email software in more detail. To initiate your video email endeavor, you’ll need:

• BombBomb or InstantVMail (which costs $25 a month)
• GoToWebinar or WebEx (which costs $75 a month)
• TrafficGeyser (which costs $97 a month)

That all tallies up to $197 a month. The alternative is Talk Fusion, which costs $35 a month. It does require you to pay $250 up front, but in the long term it’s worth the money you’ll save.

In conclusion, Talk Fusion is the video email solution for increasing revenues, personalized marketing, lead generation, product demonstrations, quotations, improving customer retention, testimonials, unboxing presentations, thank yous, and increasing conversion rates.

Click here to listen to how a Florida-based window tinting company used Talk Fusion video marketing tools to increase business and customer retention in the middle of the US depression.